Financial Planning

Today, we had the time to figure out our financial planning.

Mr Stephen helped us in calculating the numbers. However, we seem to have a problem because there just wasn't enough market for our initial plan to help the unemployed poverty in Malaysia.

So, we have changed our target market to help the unemployed poor (income less than RM2000) in Malaysia.

After that, we still had some difficulties in getting a profit or a quick breakeven. We tried to make a better financial plan later after that.

Slogan Developing

We came together to brainstorm on some slogans for our project.

We came about over 20 slogans which we need to narrow it down further.

After further discussing and some tweaking, we have agreed to use the slogan:

Your Success, Our Motivation

The Five Forces Model for Dynamo

This week we come to the five forces model analysis, the five forces model is used to research about who is  the competitors, the buyer, the suppliers, the potential entrants, and the substitutes.

We had a discussion with Mr.Stephen Ong about the five forces model this week and we came out with our own five forces model.

Here is the progress when we analyzing our five forces model.

Here is the Five Forces Model Table

The discussion section with Mr.Stephen Ong in Class 

Mr.Stephen Ong help us in Five Forces Model Analyses

Our final outcome for Five Forces Model

Time for PESTEL Analysis

One of the requirements when building up a business or organisation is to carry out the PESTEL analysis. PESTEL stands for political, economic, social, technological, environmental as well as legal factors.

Here we are, scribbling away on our work board.

Dynamo Developing The Pyramid Of Maslow Hierarchy Of Needs

In our Entrepreneurship class with Mr Stephen Ong, we were also taught on how to create our own pyramid of Maslow's Hierarchy Of Needs.

Using the knowledge given by him, we then started to structure our own pyramid in relation to our project. We began to match our pyramid with Maslow's.

Right after that, we consulted with Mr Stephen on how our project will have solutions to solve these needs.

Brainstorming Continues For Dynamo

On the 24th of May, we continued our brainstorming session by strengthening our ideas as well as thinking about the whole structure of the system which we will be building.

Besides that, we also worked on our Customer Segments. We had to decide who were our customers in this project. During the time we had in class, we came up with various customers which we were going to face when our project is launched.

Some of them are like investors, donors, the target audience, volunteers and a couple more.
Pros and cons of these customers in relation to our project was also listed out on the sticky notes.

Here we are in action!

Customer segments, done!

Developing Our Vision and Mission Statement

Entrepreneurship. A subject we have to undergo for this semester. As for one of its assignments, we have to form a group and come up with a Social Enterprise project and also prepare a business plan report which will be presented to potential investors and donors.

Our group is formed by 6 members consisting of Dylan, Steve, Sheep, Windy, Evonne and Kim. Together we have formed the group named Dynamo.

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Why DYNAMO?

The name Dynamo has been chosen because dynamo works as a motivator and one of its uses is to change one form to another. This relates closely to what we intend to do with our project,

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Vision n.

an instance of great perception, especially for future developments

Mission n.

a person or a group's vocation

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Our VISION

Our vision is for everyone to have a better life. To experience life, like how one would like to live.

Our MISSION

As for our mission, we are creating a platform to bring people out of poverty. We are about to erase poverty in Malaysia, help unemployed poor to get a better life.

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How did we come up with this idea?

Well for a start, we have noticed that there are still people living in poverty right here in Malaysia and help seems to be just too far away from them.

What we intend to do is to establish an organisation which could help these people develop skills of creating art crafts and confectionery. They are responsible to participate in and start earning, while we are responsible on training them and do sales with their products and goods. With the product sales, 50% from the profit will be divide to each household. By having an additional income, they will then be able to support their own family a better living quality. 30% from the profit will be return to our key partners, while 20% will be use for our expenditure and future development (included 6% government tax, salary, maintenance and advertising).

So in short, we are looking for people living with household income RM2000 and below. We are going to provide them with a set of skills of creating art crafts and confectionery to help them earn a extra income and get a better quality of life for their family. A working place will be provided by us to train them with certain skills to produce goods and products for sales. We are dealing with all the cost, sponsors and key partners, and YOU are only about to join us and start earning!

Talk by Mr. Linus Liang and Brainstorming Session

On the 18th of May 2012, students under the subject ABDM4223 Entrepreneurship was invited to attend a talk by Mr. Linus Liang at the Tan Siew Sin Building in Tunku Abdul Rahman College.

It was a very insightful talk where Mr. Linus told us how he began his business as well as how he became a successful entrepreneur.

Ideas on colourful sticky notes

During the event, we were also asked to start brainstorming ideas for our Social Entrepreneurship Project. We came up with a lot of ideas that day which we then narrowed it down to a more solid idea.

Yellow stickies

Towards the end of the brainstorming session, we have concluded that we were going to help people who are living in poverty in Malaysia. To help them get out of poverty by giving them work, so that they could earn a living to support themselves.

It was a very fruitful day that day.